Jeff Besos :: 25 Rules for Success

1. Prepare to be criticized or do not do something new. Learn to handle criticism. Be prepared to be misunderstood
2. Do not be afraid of failure. Take risks. Experience more.
3. Insist until the End. Try everything yourself. Choose to do the hard things.
4. Earn good reputation. Work hard to earn the trust of customers and non-customers.
5. Focus on the customer and not the competition. Offer premium products at low prices. 
6. Persistence is the must important goal.
7. Connect with what you are passionate about.
8. Work happily. Create harmony between work and life. Harmonize life and work.
9. Find supportive people and mentors. Have a role model that allows you to gain goal-oriented experience.
10. Choose a life of adventure.
11. Find people who support you and love your life. Find your mentors.
12. Do what works for you. Dream. Time to think Better hours to work.
13. Have a bigger vision. Look towards the future. Build the future now. Use what exists and integrate it.
14. Forget trends. Think long term. Organize your action plan.
15. Be brave. Bet boldly.
16. Be agile and robust. Walk step by step fiercely with passion. Walk faster that your opponents.
17. Take action. Stress allows you to detect things that you are ignoring. Do something.
18. Find the market niche. It is easy to have ideas but it is difficult to turn them into something that solves a problem for others.
19. Play as a team. Prepare the ideal team to achieve each specific objective.
20. Choose your brand carefully.
21. Build a corporate culture.
22. Look for alliances. Work in a fun way.
23. Inspire. Empower people. The mission is more powerful than money.
24. Everything giant was once small.
25. Use your instinct. Important decisions cannot be fully reasoned out.